KEY QUOTE:

“Americans dependent on air conditioning and internet access are unwilling to accept power outages. So they will spend $15,000 to $20,000 to buy a home back-up diesel system, or $75,000 for one of the new gasoline-powered Ford F-150 pick-up trucks with built-in 7.5kW generators.”

SOURCE:

https://www.ft.com/content/c376b2fa-1af5-4920-88cf-27ac297ed8f2